Chain, the New England Patriots’ official blockchain partner, is secure.
The post-Brady era for the New England Patriots is in full swing, and the Patriots’ partnerships team is doing the same. This week, the club finalized a new agreement with NFT software company Chain. Let’s examine the specifics of the agreement and what to anticipate when the collaboration comes to life in the upcoming months.
What The Deal Looks Like With The Patriots And Chain
Earlier on Thursday, a press statement detailing a new collaboration between the Patriots and the controlling holding firm Kraft Sports + Entertainment was made public. The New England Revolution of Major League Soccer, Gillette Stadium, and the adjoining shopping mall Patriot Place are all included in the sponsorship agreement with Chain, which also applies to the Patriots and other Kraft businesses.
Murray Kohl, vice president of sales at Kraft, repeated a theme that permeated the news release: the firm was there when “web2” first emerged, and wants are just a part of what “web3” will deliver us in its infancy. In addition to being the “first professional sports team with a website,” Kohl mentioned their web2 victories. “With Chain, we’ll try to develop that same approach with their cutting-edge blockchain technology,” the announcement continued. Chain focuses on blockchain infrastructure and often provides SaaS-based blockchain-related services.
Rumor has it that as part of the sale, the team also paid 75 ETH to buy the ENS domain patriots.eth. We were unable to verify the accuracy of that assertion, though.
The Positioning of the Patriots
The revelation shouldn’t come as a surprise to interested fans because in March, Jonathan Kraft, president of the Kraft Group, offered a bright outlook at the annual MIT Sloan Analytics Conference, which is considered to be one of, if not the most prestigious sports data conference in the world. A similar umbrella agreement was reached between Kraft with the fan engagement token platform Socios in November. November of last year was a long time before the new and established NFT agreements that are in place today, including their collaboration with Dapper Labs, which provides NFT collectibles via the ‘NFL All Day’ platform. In actuality, it was one of the first team-centric NFL contracts at the time.