Starbucks is a worldwide restaurant brand that sells handmade coffee, tea, and fresh cuisine.

Starbucks Corporation is a coffee corporation and coffeehouse chain based in the United States. Starbucks was started in 1971 in Seattle, Washington. As of early 2019, the corporation has over 30,000 sites throughout the globe.

Starbucks is widely regarded as the most prominent representation of “second wave coffee,” originally separating itself from other coffee-serving establishments in the United States via flavor, quality, and customer experience while popularizing darker roasted coffee. Third-wave coffee producers have targeted quality-conscious coffee customers with hand-crafted coffee based on lighter roasts since the 2000s, while Starbucks currently employs automated espresso equipment for efficiency and safety reasons.

Starbucks locations serve hot and cold drinks, whole-bean coffee, microground instant coffee known as VIA, espresso, caffe latte, full- and loose-leaf teas including Teavana tea products, Evolution Fresh juices, Frappuccino beverages, La Boulange pastries, and snacks such as chips and crackers; some offerings (such as their annual fall launch of the Pumpkin Spice Latte) are seasonal or store-specific. Many locations serve pre-packaged food items, hot and cold sandwiches, and drinkware like as mugs and tumblers; some “Starbucks Evenings” locations also sell beer, wine, and snacks. Grocery shops also sell Starbucks-branded coffee, ice cream, and bottled cold coffee beverages.

In the early 1980s, Starbucks became successful in Seattle. Despite an initial economic dip with its development into the Midwest and British Columbia in the late 1980s, the company’s entrance into California in the early 1990s restored its success. Starbucks debuted its first shop outside of North America in Tokyo in 1996, and it currently accounts for about one-third of its total store count. Between 1987 and 2007, the corporation established two new stores on average every day.

On December 1, 2016, Howard Schultz announced his resignation as CEO, effective April 1, 2017, and was succeeded by Kevin Johnson. Johnson took over as CEO on April 3, 2017, while Howard Schultz departed as Chairman Emeritus on June 26, 2018.

Leave a Reply